The value of "brand" in the Chinese stock market : the impact of brand attention on stock performance and the moderation role of investor sentiment
Shuqin Liu, Diandian Ma, Xuerong Li, Xiuting Li, and Lijun Yin
| Year of publication: |
2024
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| Authors: | Liu, Shuqin ; Ma, Diandian ; Li, Xuerong ; Li, Xiuting ; Yin, Lijun |
| Published in: |
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA. - New York, NY [u.a.] : Routledge, Taylor & Francis Group, ISSN 1542-7579, ZDB-ID 2111535-7. - Vol. 25.2024, 1, p. 46-61
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| Subject: | Brand attention | Brand value | Investor sentiment | Stock return | Stock trading volume | Anlageverhalten | Behavioural finance | Markenführung | Brand management | Börsenkurs | Share price | Aktienmarkt | Stock market | Kapitaleinkommen | Capital income | Markenimage | Brand image | China |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15427560.2022.2085277 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513777