The Value of a Global Brand : Is Perception Reality?
Year of publication: |
2011
|
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Authors: | Bris, Arturo |
Other Persons: | Smit, Willem (contributor) ; Sorell, Michael (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Wahrnehmung | Perception | Markenimage | Brand image |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 15, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1908207 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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