The value of historical nostalgia for marketing management
Year of publication: |
2011
|
---|---|
Authors: | Marchegiani, Christopher ; Phau, Ian |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 29.2011, 2, p. 108-122
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Nostalgia | Cognition | Attitudes | Marketing | Brands | Advertising |
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