The Value of Marketing Expertise
Year of publication: |
1996
|
---|---|
Authors: | Mehmet Pa\c{s}a ; Shugan, Steven M. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 42.1996, 3, p. 370-388
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | value | expertise | decision analysis |
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