The value of telecom subscribers and customer relationship management
Year of publication: |
2013
|
---|---|
Authors: | Eskafi, Maryam ; hossein hosseini, Seyyed ; Mohammadzadeh Yazd, Atefe |
Published in: |
Business Process Management Journal. - Emerald Group Publishing Limited, ISSN 1758-4116, ZDB-ID 2014421-0. - Vol. 19.2013, 4, p. 737-748
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer satisfaction | Customer retention | Customer value | Customer relationship management | Brand loyalty | Telecommunication services | Mobile technology | Iran |
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