The Value of Winning : Endorsement Returns in Individual Sports
Year of publication: |
2017
|
---|---|
Authors: | Gerritsen, Dirk |
Other Persons: | van Rheenen, Saskia (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Kapitaleinkommen | Capital income | Sportmarketing | Sports marketing | Profisport | Professional sports | Sport | Sports | Sportler | Athletes |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Letters, Forthcoming Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments February 25, 2017 erstellt |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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