The value relevance of digital marketing capabilities to firm performance
Year of publication: |
2022
|
---|---|
Authors: | Homburg, Christian ; Wielgos, Dominik |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 4, p. 666-688
|
Subject: | Digital marketing | Digital marketing capabilities | Firm performance | Marketing strategy | Unternehmenserfolg | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Direktmarketing | Direct marketing |
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