The young luxury consumer in Qatar
Year of publication: |
2017
|
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Authors: | Farrag, Dalia Abdel Rahman |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 18.2017, 4, p. 393-407
|
Subject: | Qualitative methods | Purchase intentions | Attitude | Luxury brands | Youth and brands | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Jugendliche | Youth | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Qualitative Methode | Qualitative method |
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