Theoretical foundations of social media power in hospitality and tourism : a hierarchical model
Year of publication: |
2021
|
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Authors: | Mehraliyev, Fuad ; Choi, Youngjoon ; King, Brian |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 62.2021, 2, p. 215-231
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Subject: | hierarchical model | media effects | power | social media | social power theory | technology | Social Web | Social web | Theorie | Theory | Online-Marketing | Internet marketing | Macht | Power |
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