Extent:
XX, 251 S. : Ill.
23cm
Type of publication: Book / Working Paper
Language: English
Notes:
Previous ed.: New York: Amacom, 1998
ISBN: 978-0-471-78462-3 ; 0-471-78462-1
Classification: Unternehmensführung ; Marketing
Source:
Persistent link: https://www.econbiz.de/10004865363