Thinking about relationship marketing: where are we now?
Year of publication: |
2002
|
---|---|
Authors: | Rao, Sally ; Perry, Chad |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 17.2002, 7, p. 598-614
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Paradigms | Business‐to‐business marketing | Management |
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