Three themes for the future of brands in a changing consumer marketplace
Year of publication: |
2021
|
---|---|
Authors: | Campbell, Margaret C. ; Price, Linda L. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 4, p. 517-526
|
Subject: | brands | influence | consumer agency | brand management | consumer-brand relationships | social perception | cultural branding | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand |
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