Time will tell : examining the role of nostalgia in retro sport merchandise purchase intentions
Year of publication: |
2023
|
---|---|
Authors: | Scola, Zach ; Dwyer, Brendan ; Gordon, Brian S. |
Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 13.2023, 5, p. 548-562
|
Subject: | Nostalgia | Retro marketing | Sport merchandise |
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