Time will tell : the distant appeal of promotion and imminent appeal of prevention
Cassie Mogilner; Jennifer L. Aaker; Ginger L. Pennington
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Mogilner, Cassie (contributor) ; Aaker, Jennifer (contributor) ; Pennington, Ginger L. (contributor) |
| Publisher: |
Stanford, Calif. : Univ., Graduate School of Business |
| Subject: | Konsumentenverhalten | Consumer behaviour | Zeit | Time | Entscheidung | Decision | Psychologie | Psychology |
| Extent: | Online-Ressource (PDF-Datei: S. 670 - 681, 227,64 KB) graph. Darst. |
|---|---|
| Series: | Research paper series / Stanford Graduate School of Business. - Stanford, Calif., ZDB-ID 2432873-X. - Vol. 1914 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 680 - 681 Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003732758