To Brand or Not to Brand? A Theoretical and Empirical Question.
Year of publication: |
1985
|
---|---|
Authors: | Sappington, David E M ; Wernerfelt, Birger |
Published in: |
The Journal of Business. - University of Chicago Press. - Vol. 58.1985, 3, p. 279-93
|
Publisher: |
University of Chicago Press |
Saved in:
Online Resource
Saved in favorites
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