To bundle or not to bundle? : how Western European newspapers package their online content
Year of publication: |
2010
|
---|---|
Authors: | Bleyen, Valérie-Anne ; Van Hove, Leo |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 23.2010, 3, p. 117-142
|
Subject: | Elektronische Publikation | Electronic publishing | Zeitung | Newspaper | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Westeuropa | Western Europe | 2006 |
-
E-Paper : Kundenanforderungen an das Zeitungsmedium von morgen ; eine empirische Studie
Zinnbauer, Markus, (2002)
-
Business models for m-services : exploring the e-newspaper case from a consumer view
Eriksson, Carina Ihlström, (2010)
-
Digital versus traditional newspapers : influences on perceived substitutability
Flavián Blanco, Carlos, (2009)
- More ...
-
Micropayments : a survey of the payment instruments accepted by Western European newspaper sites
Bleyen, Valérie-Anne, (2008)
-
Classifying Payment Instruments : A Matryoshka Approach
Bleyen, Valérie-Anne, (2015)
-
Western European Newspaper Sites Still No Fan of Micro-Payment Instruments
Bleyen, Valérie-Anne, (2008)
- More ...