"To guide, help and hearten millions" : the place of commercial advertising in wartime Britain, 1939-1945
Year of publication: |
2009
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Authors: | Clampin, David |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 29.2009, 1, p. 58-73
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Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Krieg | War | Großbritannien | United Kingdom | 1939-1945 |
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