To the big go the spoils : empirical evidence of the advantages of large players in global and local markets
Year of publication: |
2020
|
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Authors: | Winchester, Maxwell ; Winchester, Tiffany |
Published in: |
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 152-165
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Subject: | Internationales Marketing | International marketing | Marktmacht | Market power | Multinationales Unternehmen | Transnational corporation |
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