Too many to handle? : two types of multimarket contacts and entry decisions
Year of publication: |
2015
|
---|---|
Authors: | Alcantara, Lailani Laynesa ; Mitsuhashi, Hitoshi |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 53.2015, 2, p. 354-374
|
Subject: | FDI | Multinational corporations | Japanese firms | Market entry | Heuristics | Multimarket contact | Multinationales Unternehmen | Transnational corporation | Markteintritt | Auslandsinvestition | Foreign investment | Internationaler Markteintritt | International market entry | Japan | Theorie | Theory |
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