Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Year of publication: |
2022
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Authors: | Fruchter, Gila E. ; Prasad, Ashutosh ; Van Den Bulte, Christophe |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 6, p. 4725-4741
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Subject: | advertising | diversity and inclusion | entry timing | marketing strategy | new products | optimal control | peer influence | Werbung | Advertising | Markteintritt | Market entry | Marketingmanagement | Marketing management | Theorie | Theory |
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