Top management's stake in the product life cycle
Arch Patton
| Year of publication: |
1970
|
|---|---|
| Authors: | Patton, Arch |
| Published in: |
Marketing management and the Indian economy. - Delhi [u.a.]: Vikas Publ.. - 1970, p. 199-212
|
| Subject: | Produktgestaltung |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Management Review. Vol. 48.1959, Juni |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002617131