Total integrated marketing : breaking the bounds of the function
James Mac Hulbert; Noel Capon; Nigel F. Piercy
| Year of publication: |
c2003
|
|---|---|
| Authors: | Hulbert, James M. ; Capon, Noel ; Piercy, Nigel |
| Publisher: |
New York, NY [u.a.] : The Free Press |
| Subject: | Marketing | Marketingmanagement | Marketing management | Schnittstellenmanagement | Integriertes Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 356 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-684-84867-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001721221