Toward a formal theory of transactions and transvections
Year of publication: |
1965
|
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Authors: | Alderson, Wroe ; Martin, Miles W. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 2.1965, 2, p. 117-127
|
Subject: | Markttheorie |
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