Toward a framework for assessing covert marketing practices
Year of publication: |
2008
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Authors: | Milne, George R. ; Bahl, Shalini ; Rohm, Andrew |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 27.2008, 1, p. 57-62
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Subject: | Marketingmanagement | Marketing management | Digitale Plattform | Digital platform | Social Web | Social web | Datenerhebung | Data collection | Datenschutz | Data protection | Theorie | Theory |
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