Toward a positive theory of consumer choice
Year of publication: |
2002
|
---|---|
Authors: | Thaler, Richard H. |
Published in: |
Choices, values, and frames. - New York, NY [u.a.] : Russell Sage Foundation [u.a.], ISBN 0-521-62172-0. - 2002, p. 269-287
|
Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
-
Applying neutralization theory to fair trade buying behaviour
Brunner, Thomas A., (2014)
-
Large-scale agent-based models in marketing research : the quest for the mythical free lunch
Voicu, Alexandru, (2013)
-
Sell, Friedrich L., (2002)
- More ...
-
Price reactions to dividend initiations and omissions : overreaction or drift?
Michaely, Roni, (1994)
-
Myopic loss aversion and the equity premium puzzle
Benartzi, Shlomo, (1993)
-
Investor sentiment and the closed-end fund puzzle
Lee, Charles M. C., (1990)
- More ...