Toward an integrated model of purchase intention of dietary supplements in sexually oriented advertising
Year of publication: |
2014
|
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Authors: | Pan, Po-lin |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 20.2014, 2, p. 132-145
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Subject: | dietary supplement | sexually oriented advertising | sexual cognition | gender difference | product involvement | Sexualität | Sexuality | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Werbewirkung | Advertising effects | Homosexualität | Homosexuality |
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