Towards a framework for managing corporate identity
Year of publication: |
1997
|
---|---|
Authors: | Markwick, Nigel ; Fill, Chris |
Other Persons: | van Riel, Cees B.M. (ed.) |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 31.1997, 5/6, p. 396-409
|
Publisher: |
MCB UP Ltd |
Subject: | Aerospace industry | Corporate image | Strategy |
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