Towards a Sustainable Tourism

Awareness of the environment and the need to protect it has increased markedly in recent decades, and market actors, consumers and other stakeholders have been progressively more aware of ecological issues. Awareness of the pollution caused by mass tourism has resulted in the emergence of the concept of sustainable tourism which encompasses both environmental and societal concerns. This paper reviews work on sustainable tourism, highlighting the main issues which are illustrated by empirical examples in this new research framework.