Towards a universal model of internet banking adoption : initial conceptualization
Year of publication: |
2014
|
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Authors: | Harrison, Tina Suzanne ; Onyia, Okey Peter ; Tagg, Stephen K. |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 7, p. 647-687
|
Subject: | Services marketing | Scotland | Internet banking | Bank marketing | Financial services marketing | Online consumer behaviour | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Dienstleistungsmarketing | Bankmarketing | Finanzdienstleistung | Financial services | Innovationsakzeptanz | Innovation adoption | Internet |
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