Towards an identity-based branding
Year of publication: |
2009
|
---|---|
Authors: | Burmann, Christoph ; Hegner, Sabrina ; Riley, Nicola |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 1, p. 113-118
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management |
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