Towards integrated e-marketing value creation process
Year of publication: |
2011
|
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Authors: | Kucuk, S. Umit |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 12.2010/11, 4, p. 345-363
|
Subject: | Betriebliche Wertschöpfung | Value creation | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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