Towards rigour in action research: a case study in marketing planning
Year of publication: |
2004
|
---|---|
Authors: | Wilson, Hugh N. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 3/4, p. 378-400
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Action learning | Marketing planning | Decision support systems | Data analysis | Bias |
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