Toy stories : the strategic use of narratives in the branding of traditional toys
Year of publication: |
2008-12-01
|
---|---|
Authors: | Plagens, Brett ; Rugimbana, Robert ; Silver, Jonathan D. |
Publisher: |
Promaco Conventions PTY LTD |
Subject: | Marketing Management (incl. Strategy and Customer Relations) | Brand | Strategy | Narratives | Entertainment | Toy Industry |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Congress Report |
Notes: | Plagens, Brett, Rugimbana, Robert, & Silver, Jonathan D. (2008) Toy stories : the strategic use of narratives in the branding of traditional toys. In Australian and New Zealand Marketing Academy Conference, 1-3 December 2008, Olympic Park, Sydney. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
-
Haines, Fiona, (2009)
-
American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina, (2009)
-
LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren, (2003)
- More ...
-
Business strategies for achieving sustainable development in Africa
Rugimbana, Robert, (2010)
-
Hollywood's dominance of the movie industry : how did it arise and how has it been maintained?
Silver, Jonathan D., (2007)
-
Silver, Jonathan D., (2010)
- More ...