Trade-off analysis of consumer values
Year of publication: |
1974
|
---|---|
Authors: | Johnson, Richard M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 11.1974, 2, p. 121-127
|
Subject: | Verbraucher | Marktforschung |
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