Trademark activity and the market performance of U.S. commercial banks
Year of publication: |
2012
|
---|---|
Authors: | González-Pedraz, Carlos ; Mayordomo, Sergio |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 13.2012, 5, p. 931-950
|
Subject: | Markenführung | Brand management | Immaterielle Werte | Intangible assets | Tobins Q | Tobin's Q | Kapitaleinkommen | Capital income | Bank | USA | United States |
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