Trading effort for money : consumers' cocreation motivation and the pricing of service options
Year of publication: |
2014
|
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Authors: | Xia, Lan ; Suri, Rajneesh |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 2, p. 229-242
|
Subject: | cocreation | endowment effect | service pricing | Verbraucher | Consumers | Geld | Money | Dienstleistung | Services | Motivation |
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