Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
Year of publication: |
2010
|
---|---|
Authors: | Rindfleisch, Aric ; Antia, Kersi ; Bercovitz, Janet ; Brown, James ; Cannon, Joseph ; Carson, Stephen ; Ghosh, Mrinal ; Helper, Susan ; Robertson, Diana ; Wathne, Kenneth |
Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 3, p. 211-222
|
Publisher: |
Springer |
Subject: | Transaction cost theory | Opportunism | Governance |
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