Transaction Utility Effects When Quality Is Uncertain
Year of publication: |
1997
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Authors: | Urbany, Joel E. ; Bearden, William O. ; Kaicker, Ajit ; Borrero, Melinda Smith-de |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 25.1997, 1, p. 45-55
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