Transaction utility of end-user pirates : an analysis
Year of publication: |
2018
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Authors: | Basu, Paulomi ; Banerjee, Tanmoyee |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 16.2018, 1, p. 109-132
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Subject: | transaction utility | behavioural economics | information good | consumer behaviour | end-user piracy | piracy rate | Theorie | Theory | Verhaltensökonomik | Behavioral economics | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour |
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