Transfer of brand knowledge in business‐to‐business markets: a qualitative study
Year of publication: |
2010
|
---|---|
Authors: | Gupta, Suraksha ; Melewar, T.C. ; Bourlakis, Michael |
Other Persons: | Tiu Wright, Len (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 25.2010, 5, p. 395-403
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand awareness | Business‐to‐business marketing | Brand management | Competitive strategy | Knowledge transfer |
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