Transformation of CRM activities into e-CRM : the generating e-loyalty and open innovation
Year of publication: |
2021
|
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Authors: | Farmania, Aini ; Elsyah, Riska Dwinda ; Tuori, Michael Aaron |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 7.2021, 2, Art.-No. 109, p. 1-20
|
Subject: | e-commerce | e-Customer Relationship Management | e-loyalty | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Online-Handel | Online retailing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc7020109 [DOI] hdl:10419/241694 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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