Transformationale Führung von Vertriebsmitarbeitern im Solution Selling
Year of publication: |
2010
|
---|---|
Authors: | Kuppelwieser, Volker G. |
Published in: |
Marketing von Solutions : innovative Ansätze und Best Practices. - Wiesbaden : Gabler, ISBN 978-3-8349-2193-2. - 2010, p. 131-146
|
Subject: | Leistungsbündel | Bundling strategy | Außendienst | Field sales force | Führungsstil | Leadership style |
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