Transformative advertising research : reimagining the future of advertising
Year of publication: |
2022
|
---|---|
Authors: | Gurrieri, Lauren ; Zayer, Linda Tuncay ; Coleman, Catherine A. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 5, p. 539-556
|
Subject: | Werbung | Advertising |
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