Treating zero brand sales observations in choice model estimation : consequences and potential remedies
Year of publication: |
2008
|
---|---|
Authors: | Briesch, Richard A. ; Dillon, William R. ; Blattberg, Robert C. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 5, p. 618-632
|
Subject: | Diskrete Entscheidung | Discrete choice | Panel | Panel study | Marktforschung | Market research |
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