Trust‐based commitment: multidimensional consumer‐brand relationships
Year of publication: |
2005
|
---|---|
Authors: | Hess, Jeff ; Story, John |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 6, p. 313-322
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Trust | Customer satisfaction | Brand loyalty | Buyer‐seller relationships |
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