Trust, religiosity, and relationship marketing: a conceptual overview of consumer brand loyalty
Year of publication: |
2017
|
---|---|
Authors: | Al Abdulrazak, Rula M. ; Gbadamosi, Ayantunji |
Published in: |
Society and Business Review. - Emerald Publishing Limited, ISSN 1746-5699, ZDB-ID 2243680-7. - Vol. 12.2017, 3, p. 320-339
|
Publisher: |
Emerald Publishing Limited |
Subject: | Trust | Religiosity | Islam | Relationship marketing | Brand loyalty |
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