TV series adaptations and their repercussions on consumers : insights from two complementary qualitative analyses
Year of publication: |
2022
|
---|---|
Authors: | Aykol, Bilge ; İpek, İlayda ; Bıçakcıoğlu-Peynirci, Nilay |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 3/4, p. 183-218
|
Subject: | Adaptation | consumer perception | experiential consumption | format | TV series | Konsumentenverhalten | Consumer behaviour | Zeitreihenanalyse | Time series analysis |
-
Bars, lines and points : the effect of graph format on judgmental forecasting
Reimers, Stian, (2024)
-
Rojas-Lamorena, Álvaro J., (2022)
-
The effects of presentation formats in choice experiments
Murwirapachena, Genius, (2022)
- More ...
-
Bıçakcıoğlu-Peynirci, Nilay, (2020)
-
Meta-analysis : deconstructing marketing knowledge
İpek, İlayda, (2021)
-
Export market orientation : an integrative review and directions for future research
İpek, İlayda, (2020)
- More ...