Twenty-one years of the Journal of Brand Management : a commemorative review
Year of publication: |
2014
|
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Authors: | Powell, Shaun M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 9, p. 689-701
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Subject: | brand management | history | review | brand strategy | research directions | future brand research | Markenartikel | Brand | USA | United States | Markenführung | Brand management | Bibliometrie | Bibliometrics |
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