Two requirements for measuring the effectiveness of promotion
Year of publication: |
1965
|
---|---|
Authors: | Taylor, James W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 29.1965, 2, p. 43-45
|
Subject: | Werbungserfolg |
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