Two Types of Theoretical Contributions in Consumer Research : Construct-to-Construct versus Phenomenon-to-Construct Mapping
Year of publication: |
2022
|
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Authors: | Lynch, John G. ; van Osselaer, Stijn M. J. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marktforschung | Market research | Bibliometrie | Bibliometrics |
Extent: | 1 Online-Ressource (46 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 29, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4311119 [DOI] |
Classification: | M10 - Business Administration. General ; M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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